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Bass Diffusion Model
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The Bass diffusion model, developed by Frank Bass in 1969, extends the diffusion of innovations theory by examining how new technologies are adopted in society. It identifies two adopter types: innovators and imitators, each with a coefficient to estimate adoption speed and consistency. The model reveals a consistent S-shaped adoption curve, unaffected by managerial decisions, making it useful for predicting technology diffusion, such as social media, in new populations.
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