Jay Blades promotes the Prince's Foundation's work to boost heritage crafts

The video discusses the importance of craft and hands-on skills, emphasizing the need for passionate individuals in these fields. It highlights apprenticeship opportunities and the accessibility of craft careers, especially for those from diverse backgrounds. The role of craft in promoting sustainability and forward-thinking practices is explored, along with the significance of training programs and interdisciplinary learning. The video also addresses the impact of consumerism and the need to embrace a craft-based philosophy for a sustainable future.

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