6 Principles of Influence

Barbara Kaufman's theory outlines six influences on leadership: reciprocity, consistency, social proof, authority, liking, and scarcity. These principles explain how motivations and actions are affected, contributing to effective leadership. Reciprocity involves mutual exchange, while consistency builds trust. Social proof relies on others' actions, and authority commands compliance. Liking ensures personal appeal, and scarcity emphasizes limited resources. Applying these principles enhances leadership effectiveness in organizations.

What new insight or understanding did you gain from this video?