Fujifilm: From Photography to Diverse Innovation

Fujifilm: From Photography to Diverse Innovation

Assessment

Interactive Video

Business, Other

11th Grade - University

Hard

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Under Shigetaka Komori's leadership, Fujifilm transformed from a film company to a diverse enterprise, producing cosmetics, healthcare products, and more. Despite the decline of photo film, Fujifilm maintained its commitment to the printed image, notably through the revival of the INSTAX camera. The company also played a significant role in disaster recovery efforts in Japan. Unlike Kodak, which failed to adapt and went bankrupt, Fujifilm successfully diversified and innovated, expanding into pharmaceuticals and other fields. Fujifilm's focus on innovation ensures its continued success in a rapidly changing technological landscape.

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OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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