Herzberg's Two-Factor theory of Motivation - Simplest explanation ever

The video introduces Herzberg's two-factor theory, a motivational theory focusing on employee engagement. It explains the theory's basis, highlighting that motivation is not solely driven by money. The theory distinguishes between motivation factors, which enhance job satisfaction, and hygiene factors, which prevent dissatisfaction. The application of the theory involves addressing both factors to improve employee retention and performance. However, the theory has shortcomings, such as the lack of a clear link between satisfaction and productivity and the absence of measurement methods. Despite these, it remains a significant theory in understanding workplace motivation.

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