The Rise of Monitor Men: High-Tech Advertising Takes Over Japan

The video discusses the introduction of Monitor Man, a novel advertising method in Japan. These are individuals wearing helmets with TV screens, designed by Hakuda Incorporated for Suntory. The Monitor Men are mobile, showcasing ads in public spaces like stadiums. The equipment includes a 33 cm display and a backpack with a DVD player, weighing 5 kg. The strategy aims to engage consumers directly. The public finds the concept amusing and impressive, with plans to deploy them in stadiums during events.

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