Mitch Zeller: The past, present and future of nicotine addiction

The video discusses the history and impact of cigarettes, highlighting their role as a leading cause of preventable deaths. It explores the tobacco industry's awareness of nicotine addiction and their historical tactics to downplay health risks. The FDA's efforts to regulate tobacco products and create non-addictive cigarettes are outlined, with a focus on reducing smoking rates and preventing youth addiction. The potential role of e-cigarettes in harm reduction is also considered.

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