NCAA Will Let Athletes Profit Off Their Names, Images And Likenesses

The NCAA has ruled that student athletes can benefit from their name, image, and likeness, following input from various stakeholders. This decision marks a significant shift from their previous stance against California's Fair Pay to Play Act. The NCAA faces challenges in maintaining amateurism and fair recruitment while allowing athletes to monetize their likeness. The ruling emphasizes the importance of education over employment for student athletes. California's large sports market influenced the NCAA's decision, and similar legislation is emerging in other states and at the federal level. The implementation details are still being developed.

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