Children and Families minister discusses new recruitment campaign aimed at early educators

The video discusses the government's plan to double childcare funding, aiming to provide 33 hours of childcare weekly for children from nine months old until school age. It highlights the need for a national recruitment campaign to attract more early years educators. The government addresses challenges such as nursery capacity and provider participation, emphasizing that not all parents can choose their preferred nursery. The importance of early educators in shaping children's development is stressed. Local authorities are urged to confirm funding rates promptly to ensure providers have clarity.

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