Teresa Amabile - Creativity and Motivation

Teresa Amabile, a Harvard professor, discusses her research on creativity and motivation. She challenges the 'genius view' of creativity, suggesting that ordinary people can also be creative. Her studies reveal that social environments significantly impact creativity by affecting motivation. She introduces the intrinsic motivation principle, stating that people are most creative when driven by interest and enjoyment rather than external pressures. Amabile's research also highlights the importance of positive inner work life and progress in meaningful work for enhancing creativity.

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