The Power of a Call to Action

The video tutorial explains the concept of a call to action, which encourages people to act or speak. It highlights the Slip Slop Slap campaign as a historical example and describes characteristics of effective calls to action, such as repetition and alliteration. Famous examples like Martin Luther King's 'I Have A Dream' and Nike's 'Just Do It' are mentioned. The tutorial concludes with tips on creating your own call to action, emphasizing brainstorming and testing.

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