Kodak: A Lesson in Innovation and Disruption
Interactive Video
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Business, Other
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11th Grade - University
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Hard
Wayground Content
FREE Resource
In the 1990s, Kodak, a leader in photography, faced a digital revolution. Despite early innovations in digital imaging, Kodak failed to adapt, focusing on film. Don Strickland's secret digital camera project was discovered, but Kodak's leadership was skeptical. Strickland left for Apple, where he launched the Apple QuickTake 100, the first consumer digital camera. Kodak's strategic missteps, including a failed investment in China, led to its decline as digital photography surged.
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