TED: How to build a thriving music scene in your city | Elizabeth Cawein

The video explores the concept of music cities, debunking the myth that they arise organically without effort. It emphasizes the necessity of music beyond entertainment, as a means of self-expression and community connection. The speaker outlines steps to build a thriving music city, including identifying assets, addressing challenges, and fostering leadership and strategy. The importance of creating a unique city identity through music is highlighted, using Austin as an example. Finally, viewers are encouraged to take action by supporting local music scenes and advocating for leadership that values music.

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