Jelly Belly Founder Offers Wonka-esque Golden Ticket Prize

David Klein, co-inventor of Jelly Belly Jelly Beans, is offering a candy factory to one lucky winner of a treasure hunt. Participants pay $49.98 to join, with only 1000 tickets available per state. They receive state-specific riddles, and the first to find a golden dog tag wins $5000. The grand prize winner gets the factory and a candy-making course at the University of Wisconsin.

What new insight or understanding did you gain from this video?