Inside Holland's Flower Industry: Innovations in Lily Crossbreeding and Global Market Trends

The video explores the Asmere flower market, the largest in the world, highlighting its role in the global flower trade. It delves into the innovative use of RFID technology for efficient operations. The focus then shifts to the Netherlands' lily breeding, emphasizing crossbreeding techniques to meet market demands and improve flower qualities. The video explains the practical purposes of crossbreeding, such as maximizing efficiency and ensuring transport resilience. Finally, it details the crossbreeding process, from pollen exchange to rigorous testing, leading to commercial production.

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