Why Are We Loyal to Certain Brands?

The video explores brand loyalty, social identification, and consumer behavior. It discusses how brands become part of our identity and influence our choices through social identification and habit. The video also examines the mere exposure effect, sunk cost fallacy, and choice overload, using studies like the jam study and Coke vs. Pepsi taste tests to illustrate these concepts. It highlights how brand labels can affect brain activity and consumer preferences, emphasizing the role of cultural influences and choice-supportive bias in brand loyalty.

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