Tit-for-Tat: How to Influence with Reciprocation

The video explores the concept of reciprocation, a psychological principle where people feel obliged to return favors. It discusses how reciprocation can influence relationships and interactions, forming a 'reciprocation economy.' The video outlines three units of exchange: gifts, favors, and concessions, explaining how each can be used to build influence and trust. It emphasizes the importance of understanding others' needs and capabilities to effectively engage in reciprocation.

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