Is Coca-Cola a Religion?

Is Coca-Cola a Religion?

Assessment

Interactive Video

Religious Studies, Business, Architecture, Social Studies

11th Grade - University

Hard

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The video explores the idea of Coca-Cola as a modern religion, drawing on Mark Pendergrast's book and Clifford Geertz's definition of religion. It discusses how Coca-Cola's symbols and advertisements create powerful, pervasive moods akin to religious experiences. The video also highlights Coca-Cola's global reach and the religious devotion of its leaders. While Coca-Cola may not be a religion, it shares religious characteristics, illustrating how religious elements can be embedded in culture.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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