VOICED : Britain looks to Chinese

The video discusses the growing trend of Chinese tourism in the UK, highlighting cultural considerations such as avoiding the number 4 in hotel room allocations. It emphasizes the economic benefits brought by Chinese tourists, who spend significantly more than other visitors. However, the UK faces challenges in attracting more Chinese tourists due to visa costs and competition from European countries. Retailers in London are adapting by hiring Mandarin-speaking staff and accepting Chinese payment methods. The UK aims to increase Chinese tourist numbers by 2020 through improved access and targeted strategies.

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