Forms of Business Growth: Organic and External Growth Explained

The video tutorial discusses the two main forms of business growth: organic and external. Organic growth, also known as internal growth, occurs when a business expands through its own efforts, such as increasing production or opening new stores. This form of growth is exemplified by companies like KFC and Domino's Pizza. However, it comes with challenges, such as the time required and potential market changes. External growth involves mergers, takeovers, and integration with other companies, aiming to increase scale and efficiency. This approach also faces challenges, including costs and potential cultural clashes.

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