VOICED: Wall Street of Roses does brisk Valentine

The Aalsmeer flower market, known as the Wall Street of Roses, is a vibrant hub south of Amsterdam where flowers are auctioned year-round. As Valentine's Day nears, the demand for red roses surges, driving up prices. The sophisticated trading floor ensures quality and price monitoring. For traders, this period is crucial, with turnover potentially increasing by 50%. Despite economic challenges, the goal is to maximize prices for suppliers. The market faces the challenge of maintaining business throughout the year, even as consumers cut back on luxuries.

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