Grainer's Model of Growth: Understanding the Phases and Challenges of Business Expansion

The video explores Greiner's Model of Growth, a theory explaining business growth phases and challenges. It uses a car journey analogy to illustrate the unpredictability of business expansion. The model, established by Larry Greiner in 1972, outlines six phases of growth, each with specific crisis points. Businesses must navigate these challenges to achieve sustainable growth. The video emphasizes the importance of flexibility, resources, and strategic planning in overcoming these hurdles.

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