Winning new business

The video tutorial emphasizes the importance of articulating a compelling vision for clients, ensuring cultural fit, and being a trusted advisor. It highlights the significance of bringing passion to the sales process and being a partner in the client's transformative journey. Key lessons for winning business include showing passion, avoiding groupthink, being commercially rigorous, and creatively structuring deals. Understanding and articulating cultural compatibility between organizations is also crucial.

What new insight or understanding did you gain from this video?