VOICED: Moroccan tourism industry under threat

Morocco is launching a new tourism campaign to counteract the effects of the economic downturn. Despite being a top travel destination in Africa, Morocco has seen a significant drop in tourist numbers. In response, the country is focusing on advertising, promotions, and targeting new markets, particularly in Europe. Consumers are now seeking closer and more affordable destinations, leading to discounts and special offers in Morocco. The government aims to attract 10 million tourists next year, emphasizing the value of frugal spending within the country.

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