EVENT CAPSULE CHYRON - JCPenney Launches THE BODY By Elle Macpherson Intimates at JC Penney Showroom on April 10, 2014 i
Interactive Video
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Business, Design, Other
•
9th - 10th Grade
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Hard
Wayground Content
FREE Resource
El McPherson Intimates, with 25 years in business, was created to blend European style, American fit, and Australian ease. The brand introduced 'The Body' collection, focusing on silhouette diversity for different body types and occasions. Partnering with JCPenney, El McPherson expanded its market reach, leveraging over 20 years of lingerie expertise to connect with new consumers.
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