Attitude (Organizational Behavior)

The video tutorial explores the concept of attitude, highlighting its temporary nature compared to personality. It discusses how attitudes influence behavior, particularly through cognitive dissonance, and are shaped by external stimuli. The tutorial breaks down attitude into three components: affect, cognition, and action tendencies. It also characterizes attitude using factors like valence, multiplexity, relation to needs, and centrality. Finally, it emphasizes that attitudes are learned through experience and exposure, making them relevant for management and organizational behavior.

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