VOICED : Sotheby's llega a los jóvenes con la venta de zapatillas deportivas

The video discusses the high value of Air Jordan sneakers worn by Michael Jordan, which are being auctioned by Sotheby's. The auction includes sneakers from other NBA stars and aims to attract younger clients. The collector market is growing, driven by enthusiasts who appreciate the design and history of these items. Analysts predict the sneaker resale market could reach $30 billion by 2030, and traditional auction houses are keen to capitalize on this trend.

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