EVENT CAPSULE REPORTER/CHYRON: Marc Ecko Cut & Sew Fall Campaign Launch With Digital Muse Lindsay Lohan

Kayla Walker reports from Milk Studios in NYC for the launch of Mark Echo's Cut and Sew campaign featuring Lindsay Lohan. Mark Echo is known for integrating technology into fashion, and this event highlights his fall 2010 campaign, Mark Echo Muse. Lindsay Lohan was chosen for her acting skills, not just her looks. The campaign explores modern technology like augmented reality to create a digital muse.

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