TED-Ed: What Aristotle and Joshua Bell can teach us about persuasion - Conor Neill

In January 2007, renowned violinist Joshua Bell performed at Boston's Symphony Hall and later in a subway station. The stark contrast in audience engagement highlighted the importance of Aristotle's rhetoric principles: logos, ethos, and pathos. Logos involves logical appeal, ethos is about credibility, and pathos focuses on emotional connection. Bell's subway performance lacked ethos and pathos, explaining the audience's indifference. The video explores how these rhetorical elements influence persuasion and audience perception.

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