The Evolution and Success of Mathmos: From Lava Lamps to Lighting Innovations

The video discusses the history and evolution of the lava lamp, originally popular in the 1960s. Mathmos, the company behind the lava lamp, reinvented itself by expanding its product range and avoiding traditional advertising, relying instead on word of mouth. The lava lamp was developed by Edward Craven Walker over a decade. Mathmos plans to release new designs and celebrate its 40th anniversary with an exhibition at the Design Museum in London.

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