Driving Sound Simulation: Restoring Natural Car Sounds for Customer Satisfaction

The video discusses a noise and vibration simulator at the UK's University of Warwick, which helps car manufacturers recreate natural driving sounds while reducing exterior noise through decomposition. The simulator allows real-time sound and vibration generation, enabling drivers to compare different car types. It records driver preferences to understand responses to various sounds, aiding manufacturers in testing design changes and improving vehicle experiences.

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