Fred Segal and the Cedars-Sinai Medical Center Women's Cancer Research Institute Host Design A Cure

The video discusses a t-shirt company called Materialust, highlighting the softness and snug fit of their products. The speaker shares personal motivations for involvement, citing family members who are breast cancer survivors. The importance of celebrity involvement in raising awareness, especially among younger audiences, is emphasized. The expected project timeline is mentioned, with a potential release in March or April.

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