How Did Makeup Ads Go From Style to Science?

The video explores the evolution of the cosmetics industry, highlighting its growth into a $445 billion market. It examines the shift from DIY beauty solutions to modern advertising, emphasizing the role of science and pseudoscience in marketing. The video discusses historical trends, the influence of film stars, and the emergence of problem-solving ads. It also highlights Halina Rubinstein's pioneering use of scientific language in beauty marketing, which set a trend for the industry. The video concludes by questioning the authenticity of science-based claims in cosmetics advertising.

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