Chip Kidd: The art of first impressions -- in design and life

The video explores the balance between clarity and mystery in design, using examples from urban design, book covers, and packaging. It highlights the importance of clarity for straightforward communication and the allure of mystery for engaging audiences. The speaker discusses the concept of visual vernacular, where familiar visuals are used to create new meanings. The video also examines cases of unuseful mystery and clarity, emphasizing the need for effective design communication.

What new insight or understanding did you gain from this video?