How this artist fantasyland became a New Mexico moneymaker

The House of Eternal Return, an immersive art experience in Santa Fe, has become a business sensation since its opening in 2016. Created by the artist collective Meow Wolf, it attracted 400,000 visitors in its first year, generating nearly $7 million. The project has significantly impacted the local economy, creating jobs and offering competitive salaries. The CEO, a former artist, learned to leverage debt for growth, leading to plans for expansion into other cities. The business model boasts a 50-60% net profit, with reinvestment strategies for future growth.

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