Foundation and History of Sustainable Business

The video tutorial discusses the integration of sustainability into business language, challenging traditional views on corporate social responsibility. It emphasizes the importance of defining sustainability within organizations, referencing the Brundtland definition and the triple bottom line concept. The tutorial also highlights historical events that have shaped sustainability mindsets, such as the publication of 'Silent Spring', the creation of the EPA, and notable environmental disasters. It illustrates how businesses like Nike have evolved in response to sustainability challenges.

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