VOICED: Italy continues to reap rich rice harvest

The video explores rice cultivation in Italy's Lombardy region, highlighting its historical roots and current market dynamics. Italy is the leading rice producer in Europe, known for its high-quality varieties like Arborio, which are ideal for risotto. Despite the premium price, Italian rice is favored for its absorbency. However, 30% of fields now grow cheaper Asian rice to meet northern European demand. Efforts are underway to revert to traditional Italian rice cultivation.

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