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PUMA 'Speed Racer' Premiere
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Business, Journalism, Arts
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9th - 10th Grade
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Hard
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The transcript discusses the evolution of product placement in movies since 1995, highlighting the influence of New Regency as a major shareholder in the 90s. It mentions notable films like City of Angels and The Island, and upcoming projects like Reaper Mambo with Jude Law. The approach to product placement has shifted from passive to more strategic, focusing on smarter brand integration to reach key consumers.
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