TED: Bitcoin. Sweat. Tide. Meet the future of branded currency. | Paul Kemp-Robertson

The video explores the concept of alternative currencies in a digital age, focusing on Bitcoin's rise as a decentralized currency and the shift in trust from traditional institutions to technology and brands. It highlights how brands like Tide and Nike are becoming new forms of currency through reputation and loyalty programs. The discussion extends to mobile airtime as currency and the historical context of corporate currencies, questioning the future role of governments in money management.

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