Can The World's Whitest Paint Save Earth?

The video discusses a new white paint developed by Purdue University that reflects 98.1% of sunlight, significantly reducing heat absorption and potentially reversing global warming. The paint, containing barium sulfate, is safe and environmentally friendly. It can cool surfaces below ambient temperatures without electricity, offering a sustainable alternative to air conditioning. The paint's development took over seven years, and it is now being commercialized to address climate change and reduce cooling costs.

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