Donald Trump's Campaign Using Data Analysis to Target Voters

The video discusses Donald Trump's campaign's use of sophisticated online targeting, managed by Cambridge Analytica in London. It highlights the collection of vast data points on individuals to influence voter behavior using AI. The process involves psychological tests and social media data to create detailed personality models. While some find this approach creepy, it reflects a broader trend of data-driven strategies in politics. The video also addresses the limited public understanding of these technologies and their potential impact on democracy. Despite potential setbacks, this form of campaigning is expected to persist.

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