What is Remarketing? (or Retargeting)

The video tutorial introduces the concept of remarketing, explaining how it allows advertisers to keep their products in front of potential customers even after they leave a website. It provides examples of remarketing in action, discusses the tools available for marketers, and explains the technical workings of remarketing, including the use of cookies. The video also addresses privacy concerns and speculates on the future of remarketing, considering potential societal and legislative responses.

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