VOICED: War to win over Britain's first-time voters

The video discusses the disengagement of young Londoners from party politics, highlighting low voter registration and turnout among 18 to 24-year-olds in the UK. It explores efforts to increase political engagement through TV ads and internet campaigns, emphasizing the need for activism beyond social media. Despite interest in political issues, many young people feel disconnected from established party politics. The video suggests that televised debates and increased interest in elections may encourage more young voters to participate.

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