VOICED : As Olympics loom China plunges into snow biz

The video discusses the development of skiing in China, highlighting its late start but rapid progress. With the 2022 Winter Olympics approaching, China aims to become a leading skiing nation. The growing middle class is driving interest in skiing, with the government targeting 300 million skiers by 2030. Foreign companies are investing in the market, providing equipment and expertise. Ski instruction standards are evolving, with the first Chinese graduate from the French ESF. Despite having 200 ski resorts, China still has a way to go to achieve Olympic success.

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