Coca Cola U-Turn on bottle deposit return stance

Coca Cola has reversed its opposition to deposit schemes for bottles, acknowledging the need for improved recycling systems. Norway's successful deposit scheme serves as a model, with 96% of bottles recycled. In contrast, the UK struggles with less than 50% effective recycling. Campaigns in Scotland, bolstered by media coverage, push for similar schemes, with public support and government interest growing. Despite concerns about increased pollution from transport, Coca Cola's change of heart adds momentum to the movement, potentially leading to broader adoption across the UK.

What new insight or understanding did you gain from this video?