The Business of Cloud Computing

The video discusses the profitability of Amazon through AWS, highlighting the cloud market's competitive nature and the strategies used by cloud providers to lock in customers. It covers the dominance of AWS, Azure, and Google Cloud, and the challenges of switching providers due to complex pricing models and egress fees. Google Cloud's recent removal of transfer fees is seen as a positive step against vendor lock-in. The video also explores the impact of proprietary technology on cloud dependency and presents alternatives like multi-cloud strategies and self-hosting.

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