The Art of Decision Making for Businesses

The video discusses decision-making in businesses, highlighting the challenges faced by companies in making strategic and tactical decisions. It explains the importance of understanding uncertainty, risk, rewards, and opportunity costs. Tactical decisions are short- to medium-term and rely on data, while strategic decisions are long-term and involve senior management's experience and intuition. The video also outlines factors influencing decisions, such as mission objectives, ethics, external pressures, and resource constraints.

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