Crop X: Using NASA Technology to Optimize Potato Farming and Marketing Decisions

The video discusses a highly productive farming area where potatoes are a key crop, providing significant income despite being risky to grow. Frank Lamb, a farmer in Eastern Oregon, produces large quantities of potatoes and uses innovative strategies for selling them. He founded Crop X, a company that uses NASA's image processing technology to help farmers make informed decisions about when to sell their crops. This technology also aids in identifying field problems early, allowing for timely interventions.

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