How Ben and Jerry Built Their Ice Cream Empire

The video explores the history of Ben and Jerry's, from its founding by Ben Cohen and Jerry Greenfield to its global success. It covers their early struggles, innovative marketing, and expansion into a $30 million enterprise. The video also highlights their legal battles with Haagen Dazs, cultural impact through music-inspired flavors, and political activism. Today, Ben and Jerry's continues to thrive under Unilever, maintaining its social mission and unique flavor offerings.

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