London Toy Fair 2015

The UK toy market experienced significant growth, increasing by £130 million to reach £3 billion in annual sales, marking the largest growth since 2010. The 2014 FIFA World Cup album and stickers were top sellers, alongside Lego, which dominated the top 10 new items. Mikano is making a comeback with reconfigurable toys. In 2014, 416 million toys were sold, with each child receiving an average of 38 toys at a cost of £291. Despite no boost from looms or the World Cup, the market is expected to perform well in 2015, driven by innovation and economic recovery. Over 70,000 new toys were launched, with similar trends anticipated for the current year.

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